Representation on college and university websites: an approach using critical discourse analysis
The purpose of this study is to understand how colleges and universities use language to represent themselves on their institutional websites (official websites of higher education institutions). Organizations, like colleges and universities, seek to create and maintain a distinctive identity in an...
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Format: | Others |
Language: | English |
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University of Iowa
2011
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Online Access: | https://ir.uiowa.edu/etd/1071 https://ir.uiowa.edu/cgi/viewcontent.cgi?article=2456&context=etd |