Representation on college and university websites: an approach using critical discourse analysis

The purpose of this study is to understand how colleges and universities use language to represent themselves on their institutional websites (official websites of higher education institutions). Organizations, like colleges and universities, seek to create and maintain a distinctive identity in an...

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Bibliographic Details
Main Author: Saichaie, Kem
Other Authors: Morphew, Christopher C.
Format: Others
Language:English
Published: University of Iowa 2011
Subjects:
Online Access:https://ir.uiowa.edu/etd/1071
https://ir.uiowa.edu/cgi/viewcontent.cgi?article=2456&context=etd