The strategy of presidential campaigns

Do campaigns have an effect on the outcome of elections? This question is usually answered using one of two methods. The first method is when political pundits examine the two opposing campaigns and judge which one had a greater impact on the polls. The second method is when political scientists use...

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Bibliographic Details
Main Author: Day, Jonathan Paul
Other Authors: Dion, Douglas, 1961-
Format: Others
Language:English
Published: University of Iowa 2010
Subjects:
Online Access:https://ir.uiowa.edu/etd/661
https://ir.uiowa.edu/cgi/viewcontent.cgi?article=1846&context=etd