Revisiting Liminality in Consumer Research : Pursuing Liquid Lifestyles in the Marketplace

Revisiting Liminality in Consumer Research : Pursuing Liquid Lifestyles in the Marketplace

La liminalité est classiquement définie comme un état de transition entre et entre-deux positions sociales. Ce concept fondamental dans la recherche en marketing est utilisé pour explorer les transitions de vie des consommateurs, les rituels de consommation, et les expériences de marché extraordinai...

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Bibliographic Details
Main Author:	Mimoun, Laetitia
Other Authors:	Université Paris-Saclay (ComUE)
Language:	fr
Published:	2018
Subjects:	Liminalité Transition Mode de vie flexible Consommation liquide Mobilité internationale Identité Liminality Flexible lifestyle Liquid consumption International mobility Identity
Online Access:	http://www.theses.fr/2018SACLH003

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