Conception "low cost" innovante dans des réseaux de valeur complexes : Le cas du transport public

Conception "low cost" innovante dans des réseaux de valeur complexes : Le cas du transport public

Le « low cost » est aujourd'hui un concept très mobilisé en innovation et dans le développement de nouveaux produits, à la fois dans la presse en général et dans la littérature scientifique. En sciences de gestion, le concept est aussi bien employé en stratégie qu'en marketing et...

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Bibliographic Details
Main Author:	Klasing Chen, Milena
Other Authors:	Paris, ENMP
Language:	en
Published:	2015
Subjects:	Conception innovante « low cost ». Transport public Réseau de valeur complexe Low cost Design Public transport Complex value network 658.1
Online Access:	http://www.theses.fr/2015ENMP0041/document

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