Les freins sociaux à la diffusion des innovations : le cas des panneaux solaires photovoltaïques en France

Les freins sociaux à la diffusion des innovations : le cas des panneaux solaires photovoltaïques en France

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Intérêt du sujet : Dans le domaine de la grande consommation, de nombreuses innovations échouent sur le marché européen. L’innovation étant une des variables clé du modèle économique des sociétés occidentales, l’identification des vecteurs de réussite ou d’échec des produits nouveaux est fondamental...

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Bibliographic Details
Main Author:	Lecordier-Ferlay, Marianne
Other Authors:	Grenoble
Language:	fr
Published:	2012
Subjects:	Diffusion des innovations Représentations sociales Changement social Panneaux solaires photovoltaïques Récits de vie Diffusion of innovations Social representations Social change Photovoltaic solar panels Life stories 658.406
Online Access:	http://www.theses.fr/2012GRENA015/document

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