Designing persuasive destination websites: a mental imagery processing perspective
The previous research have found that consumers' choices of vacations may be significantly influenced by mental imagery processing, which is considered to be high elaboration cognitive processing. Mental imagery is defined as an experience that significantly resembles the experience of perceivi...
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| Format: | Others |
| Language: | en_US |
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2010
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| Online Access: | http://hdl.handle.net/1969.1/ETD-TAMU-3063 http://hdl.handle.net/1969.1/ETD-TAMU-3063 |