Household- and Market-Level Perspectives on the Peter Pan Peanut Butter Recall Using Nielsen Homescan Panel Data
Using household level scanner data for 2006, 2007, and 2008, this dissertation consists of four studies, which present household- and market-level analyses of food safety issues concerning the 2007 Peter Pan recall on the demand for peanut butter at the category level and at the brand level. Finding...
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| Format: | Others |
| Language: | en_US |
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2012
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| Online Access: | http://hdl.handle.net/1969.1/ETD-TAMU-2011-12-10563 |