Approach Motivation and Attentional Breadth: Role of Construal Levels

Previous research has observed that approach motivation can both increase and decrease attentional breadth. How does the same motivation have these seemingly divergent effects? Three studies tested the hypothesis that mental construal levels help to determine the breadth of approach-motivated attent...

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Bibliographic Details
Main Author: Serra, Raymond Nicholas
Other Authors: Schmeichel, Brandon J.
Format: Others
Language:en_US
Published: 2011
Subjects:
Online Access:http://hdl.handle.net/1969.1/ETD-TAMU-2010-12-8846

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