Core Values Based Brand Building: Institutional Stakeholder's Attitudes towards the Texas A&M University Brand
Research has indicated that positive and negative attitudes toward intercollegiate athletics can contribute to the perceptions of both congruency and incongruency with the established university mission and values. Core values are considered to represent philosophical viewpoints and organizational p...
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| Format: | Others |
| Language: | en_US |
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2011
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| Online Access: | http://hdl.handle.net/1969.1/ETD-TAMU-2010-08-8455 |