Increasing your U.S. News and World Report graduate school rankings: a census of public affairs schools and their strategic communications efforts to create a tradition of distinction
Colleges and schools in today??s competitive marketplace must not only be cognizant of student and faculty recruitment, but also of their positioning in rankings. This thesis seeks to determine how the use of strategic communications can play a role in increasing student applications, the quality of...
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| Format: | Others |
| Language: | en_US |
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Texas A&M University
2005
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| Online Access: | http://hdl.handle.net/1969.1/2399 |