The Impact of Role Identity Transitions and Coping Functions on Customer Citizenship Behavior
Despite numerous research studies on the antecedents of customer citizenship behavior (CCB; activities that customers voluntarily perform to help the firm and other customers, customers' role identity transitions remain unexplored as a possible antecedent in services marketing research. Previou...
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| Format: | Others |
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OpenSIUC
2015
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| Online Access: | https://opensiuc.lib.siu.edu/dissertations/1052 https://opensiuc.lib.siu.edu/cgi/viewcontent.cgi?article=2056&context=dissertations |