PUBLIC RESPONSE TO POOR CSR: AN EVENT STUDY LOOKING AT THE EFFECTS OF ANNOUNCEMENTS ON BOTH FIRM PERFORMANCE AND CUSTOMER RESPONSES.
Corporate social responsibility (CSR) has moved to the forefront of many firms' concerns and is defined as a firm taking into consideration the interests of society by taking responsibility for the impact of the firm's actions on all stakeholders: customers, employees, shareholders, commun...
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| Format: | Others |
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OpenSIUC
2009
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| Online Access: | https://opensiuc.lib.siu.edu/dissertations/284 https://opensiuc.lib.siu.edu/cgi/viewcontent.cgi?article=1284&context=dissertations |