PUBLIC RESPONSE TO POOR CSR: AN EVENT STUDY LOOKING AT THE EFFECTS OF ANNOUNCEMENTS ON BOTH FIRM PERFORMANCE AND CUSTOMER RESPONSES.

PUBLIC RESPONSE TO POOR CSR: AN EVENT STUDY LOOKING AT THE EFFECTS OF ANNOUNCEMENTS ON BOTH FIRM PERFORMANCE AND CUSTOMER RESPONSES.

Corporate social responsibility (CSR) has moved to the forefront of many firms' concerns and is defined as a firm taking into consideration the interests of society by taking responsibility for the impact of the firm's actions on all stakeholders: customers, employees, shareholders, commun...

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Bibliographic Details
Main Author: Rodriguez, David
Format: Others
Published: OpenSIUC 2009
Subjects:
boycott and recalls
corporate social responsibility
customer response
ethical announcement
event study
firm performance
Online Access:https://opensiuc.lib.siu.edu/dissertations/284
https://opensiuc.lib.siu.edu/cgi/viewcontent.cgi?article=1284&context=dissertations

Internet

https://opensiuc.lib.siu.edu/dissertations/284
https://opensiuc.lib.siu.edu/cgi/viewcontent.cgi?article=1284&context=dissertations

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