[en] FOOD CONSUMPTION: THE RISK ON CONSUMER BEHAVIOR OF LOW-CLASS CONSUMERS

[en] FOOD CONSUMPTION: THE RISK ON CONSUMER BEHAVIOR OF LOW-CLASS CONSUMERS

[pt] Este estudo investiga o comportamento do consumidor de baixa renda frente aos riscos inerentes à escolha dos itens que compõem sua cesta de alimentação. A restrita renda desta população limita a realização de gastos adequados com educação, saúde, recreação e outras necessidades, fazendo com...

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Bibliographic Details
Main Author:	PATRICIA GROSSI REIS
Other Authors:	PAULO CESAR DE MENDONCA MOTTA
Language:	pt
Published:	MAXWELL 2006
Subjects:	[pt] MARKETING [en] MARKETING [pt] RISCO [en] RISK [pt] COMPORTAMENTO DO CONSUMIDOR [en] CONSUMER BEHAVIOR [pt] ALIMENTACAO [en] FOOD [pt] BAIXA RENDA [en] LOW-INCOME
Online Access:	https://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=8346@1 https://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=8346@2 http://doi.org/10.17771/PUCRio.acad.8346

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