[en] LOGISTIC REGRESSION: A MODEL TO MEASURE SIGNATURE´S CANCELLATION RISK

[en] LOGISTIC REGRESSION: A MODEL TO MEASURE SIGNATURE´S CANCELLATION RISK

[pt] O tema central deste projeto é a retenção de clientes como estratégia competitiva para aumentar a lucratividade da empresa. O objetivo é desenvolver um modelo estatístico que relacione variáveis transacionais, demográficas e dados sobre o histórico de eventos com a probabilidade de cancelam...

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Bibliographic Details
Main Author:	KARINE DE ALMEIDA KARAM
Other Authors:	JORGE FERREIRA DA SILVA
Language:	pt
Published:	MAXWELL 2006
Subjects:	[pt] SATISFACAO [en] SATISFACTION [pt] SEGMENTACAO [en] SEGMENTATION [pt] RETENCAO [en] RETENTION [pt] MARKETING DE RELACIONAMENTO [en] MARKETING OF RELATIONSHIP [pt] CANCELAMENTO [en] CHURN
Online Access:	https://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=8259@1 https://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=8259@2 http://doi.org/10.17771/PUCRio.acad.8259

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