[en] THE FIDELIZAÇÃO OF PEDDLING RANKS IN THE MARKET OF FUEL DISTRIBUTION OF THE STATE OF RIO DE JANEIRO

[en] THE FIDELIZAÇÃO OF PEDDLING RANKS IN THE MARKET OF FUEL DISTRIBUTION OF THE STATE OF RIO DE JANEIRO

[pt] A perspectiva de entrada de novos concorrentes e a atual rede de postos revendedores existentes no mercado estão intimamente ligadas à inserção do segmento de combustíveis nos trilhos do mercado livre. Esta pesquisa estuda as possibilidades de retenção de postos revendedores por parte das d...

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Bibliographic Details
Main Author:	GUSTAVO SCHETTINO SANTOS
Other Authors:	PAULO CESAR DE MENDONCA MOTTA
Language:	pt
Published:	MAXWELL 2006
Subjects:	[pt] ATRIBUTOS [en] ATTRIBUTES [pt] FIDELIZACAO [en] LOYALTY [pt] POSTO REVENDEDOR [en] SERVICE STATIONS [pt] MODELO DELTA [en] DELTA MODEL [pt] DISTRIBUIDORA [en] DISTRIBUTORS
Online Access:	https://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=7736@1 https://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=7736@2 http://doi.org/10.17771/PUCRio.acad.7736

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