[en] MOBILE TELEPHONY: PREFERENCES FOR NEW SERVICES

[en] MOBILE TELEPHONY: PREFERENCES FOR NEW SERVICES

[pt] Desde 1999, com a entrada de novas operadoras de telefonia móvel no mercado brasileiro, trazendo consigo a telefonia celular digital, o número de usuários vem crescendo exponencialmente. Com a entrada em operação da tecnologia GSM, padrão usado na Europa, uma nova gama de serviços se abriu...

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Bibliographic Details
Main Author:	CARLOS OSWALDO BOTELHO GADELHA FILHO
Other Authors:	PAULO CESAR DE MENDONCA MOTTA
Language:	pt
Published:	MAXWELL 2006
Subjects:	[pt] MARKETING [en] MARKETING [pt] TELEFONIA MOVEL [en] MOBILE PHONE [pt] INOVACAO [en] INNOVATION [pt] SERVICOS MOVEIS [en] MOBILE SERVICES
Online Access:	https://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=7656@1 https://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=7656@2 http://doi.org/10.17771/PUCRio.acad.7656

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