[en] TRENDS OF BANK POSITIONING IN THE INSURANCE INDUSTRY IN FRANCE

[en] TRENDS OF BANK POSITIONING IN THE INSURANCE INDUSTRY IN FRANCE

[pt] Desde que os bancos investiram na venda de seguros na França no meio da década de 80, eles conquistaram cada vez mais espaços passando a ser líderes inclusive na principal família de produtos ligados à previdência. Os bancos souberam na ocasião identificar novas oportunidades, inclusive send...

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Bibliographic Details
Main Author:	EMMANUEL LORENZON
Other Authors:	PAULO CESAR DE MENDONCA MOTTA
Language:	pt
Published:	MAXWELL 2005
Subjects:	[pt] POSICIONAMENTO DOS BANCOS [en] BANK POSITIONING [pt] INDUSTRIA DE SEGUROS [en] INSURANCE INDUSTRY [pt] TENDENCIA [en] TREND [pt] MARKETING ESTRATEGICO [en] STRATEGIC MARKETING
Online Access:	https://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=7169@1 https://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=7169@2 http://doi.org/10.17771/PUCRio.acad.7169

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