[en] SPORTS GOODS INDUSTRY ANALYSIS BASED ON THE THEORY OF PORTER

[en] SPORTS GOODS INDUSTRY ANALYSIS BASED ON THE THEORY OF PORTER

[pt] O objetivo principal deste estudo é identificar na indústria de artigos esportivos como as estratégias das firmas durante o período de 2001 a 2003 afetaram o seu posicionamento e, conseqüentemente, o seu desempenho. Também são identificadas as principais dimensões estratégicas adotadas pela...

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Bibliographic Details
Main Author:	LUIS FELIPE SAO THIAGO DE CARVALHO
Other Authors:	JORGE FERREIRA DA SILVA
Language:	pt
Published:	MAXWELL 2005
Subjects:	[pt] ESTRATEGIA [en] STRATEGY [pt] GRUPOS ESTRATEGICOS [en] STRATEGIC GROUPS [pt] ANALISE DA INDUSTRIA [en] INDUSTRY ANALYSIS [pt] INDUSTRIA DE ARTIGOS ESPORTIVOS [en] SPORTS GOODS INDUSTRY
Online Access:	https://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=7156@1 https://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=7156@2 http://doi.org/10.17771/PUCRio.acad.7156

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