[en] INTERNAL MARKETING IN BRAZIL: CASE STUDIES OF SERVICE FIRMS

[en] INTERNAL MARKETING IN BRAZIL: CASE STUDIES OF SERVICE FIRMS

[pt] O marketing interno é um conceito que surgiu pela preocupação das empresas em manter um alto grau de consistência na entrega de seus serviços. O fato do pessoal de contato se envolver diretamente com os consumidores no ato da venda, tornou essencial que eles sempre fossem capazes de atender...

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Bibliographic Details
Main Author:	MARCUS WILCOX HEMAIS
Other Authors:	JOSE ROBERTO GOMES DA SILVA
Language:	pt
Published:	MAXWELL 2005
Subjects:	[pt] MUDANCA CULTURAL [en] CULTURAL CHANGES [pt] MARKETING INTERNO [en] INTERNAL MARKETING [pt] ENDOMARKETING [en] ENDOMARKETING [pt] SATISFACAO DOS EMPREGADOS [en] EMPLOYEE SATISFACTION [pt] ORIENTACAO PARA O MERCADO [en] MARKET ORIENTATION
Online Access:	https://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=6511@1 https://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=6511@2 http://doi.org/10.17771/PUCRio.acad.6511

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