[en] CALL-CENTER SERVICE FOR CLASSIFIED ADS: A STUDY OF THE DEFEAT OF EXPECTATION IN INSTITUTIONAL DISCOURSE

[en] CALL-CENTER SERVICE FOR CLASSIFIED ADS: A STUDY OF THE DEFEAT OF EXPECTATION IN INSTITUTIONAL DISCOURSE

[pt] Pesquisa de caráter micro-analítico, utiliza os pressupostos da Sociolingüística Interacional para descrever e analisar o discurso oral institucional com o objetivo de estudar a quebra da expectativa do público no contexto de um serviço de atendimento telefônico encarregado da captação de...

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Bibliographic Details
Main Author:	EDNA CAMPOS PACHECO-FERNANDES
Other Authors:	INES KAYON DE MILLER
Language:	pt
Published:	MAXWELL 2005
Subjects:	[pt] MARKETING [en] MARKETING [pt] SOCIOLINGUISTICA INTERACIONAL [en] INTERACTIONAL SOCIOLINGUISTICS [pt] ETICA EMPRESARIAL [en] ENTERPRISE ETHICS [pt] ANALISE DO DISCURSO INSTITUCIONAL [en] INSTITUTIONAL DISCOURSE ANALYSIS [pt] QUEBRA DA EXPECTATIVA [en] THE DEFEAT OF EXPECTATION [pt] ATENDIMENTOS TELEFONICOS [en] CALL-CENTER SERVICE
Online Access:	https://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=5962@1 https://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=5962@2 http://doi.org/10.17771/PUCRio.acad.5962

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