[pt] ALOCAÇÃO DE RECURSOS ONLINE DA PERSPECTIVA DE ANUNCIANTES

[pt] ALOCAÇÃO DE RECURSOS ONLINE DA PERSPECTIVA DE ANUNCIANTES

[pt] Nesse trabalho, propomos o problema AdInvest, que modela o processo decisiório de alocação de investimento em marketing digital do ponto de vista do anunciante. Para o problema proposto, definimos um algoritmo chamado balGreedy, e provamos suas garantias para instâncias determísticas e estocást...

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Bibliographic Details
Other Authors:	MARCO SERPA MOLINARO
Language:	en
Published:	MAXWELL 2020
Subjects:	[pt] OTIMIZACAO ONLINE [pt] ANUNCIO EM DISPLAY [pt] PROJETO E ANALISE DE ALGORITMO [pt] TEORIA DA COMPUTACAO [en] ONLINE OPTIMIZATION [en] DISPLAY ADVERTISEMEN [en] DESIGN AND ANALYSIS OF ALGORITHM [en] THEORY OF COMPUTATION
Online Access:	https://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=49083@1 https://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=49083@2 http://doi.org/10.17771/PUCRio.acad.49083

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