[pt] MÍDIA PROGRAMÁTICA: IDENTIFICAÇÃO E RANQUEAMENTO DOS PRINCIPAIS PROBLEMAS E DESAFIOS PARA SUA UTILIZAÇÃO

[pt] MÍDIA PROGRAMÁTICA: IDENTIFICAÇÃO E RANQUEAMENTO DOS PRINCIPAIS PROBLEMAS E DESAFIOS PARA SUA UTILIZAÇÃO

[pt] A mídia programática possibilita a automação do processo de entrega de publicidade digital. Isso implica os anunciantes conseguirem direcionar seus gastos diretamente para os públicos mais propensos a uma determinada ação (engajamento); uma compra, por exemplo. Dado esse direcionamento e a capa...

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Bibliographic Details
Main Author:	CAIO MARCELO BIZERRIL DE OLIVEIRA
Other Authors:	ANDRE LACOMBE PENNA DA ROCHA
Language:	pt
Published:	MAXWELL 2019
Subjects:	[pt] MARKETING DIGITAL [en] MARKETING ON THE WEB [pt] DESAFIOS [en] CHALLENGES [pt] RANKING [pt] MIDIA PROGRAMATICA [en] PROGRAMMATIC MEDIA [pt] METODO DELPHI [en] DELPHI METHOD
Online Access:	https://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=45847@1 https://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=45847@2 http://doi.org/10.17771/PUCRio.acad.45847

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