[en] LOW-INCOME CONSUMER DEBT AND BEAUTY PRODUCTS: A QUALITATIVE STUDY

[en] LOW-INCOME CONSUMER DEBT AND BEAUTY PRODUCTS: A QUALITATIVE STUDY

[pt] O presente estudo tem como finalidade analisar os motivos que levam consumidores de baixa renda a consumirem produtos de beleza, mesmo quando estão em situações de endividamento. A literatura de marketing indica que os motivos que movem mulheres de baixa renda a consumirem produtos de beleza es...

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Bibliographic Details
Main Author:	CARLA CATRAN BAUMWORCEL
Other Authors:	MARCUS WILCOX HEMAIS
Language:	pt
Published:	MAXWELL 2018
Subjects:	[pt] CONSUMIDOR DE BAIXA RENDA [en] LOWER INCOME CONSUMER [pt] ENDIVIDAMENTO [en] INDEBTEDNESS [pt] PRODUTOS DE BELEZA [en] BEAUTY PRODUCT
Online Access:	https://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=34180@1 https://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=34180@2 http://doi.org/10.17771/PUCRio.acad.34180

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