[en] QUALITY PERCEPTION IN JOINERY SERVICES

[en] QUALITY PERCEPTION IN JOINERY SERVICES

[pt] A medição da percepção da qualidade de serviços de marcenaria é um tema muito pouco estudado pelos pesquisadores, embora essa seja uma área de negócios com grande potencial de crescimento e muitas vezes administrada de maneira intuitiva pelos próprios artesãos. Como a análise da literatura...

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Bibliographic Details
Main Author:	OTAVIO MARIANO MARTINS DE SOUZA
Other Authors:	JORGE FERREIRA DA SILVA
Language:	pt
Published:	MAXWELL 2003
Subjects:	[pt] MARKETING DE SERVICOS [en] SERVICES MARKETING [pt] QUALIDADE DO SERVICO [en] SERVICES QUALITY [pt] PERCEPCAO DA QUALIDADE [en] QUALITY PERCEPTION [pt] SERVICOS DE MARCENARIA [en] JOINERY SERVICES [pt] ANALISE CONJUNTA [en] CONJOINT ANALYSIS [pt] ANALISE DE CONGLOMERADOS [en] CLUSTERS ANALYSIS
Online Access:	https://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=3344@1 https://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=3344@2 http://doi.org/10.17771/PUCRio.acad.3344

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