[en] ASPECTS OF SUBJECTIVE CULTURE IN BRAZILIAN AND AMERICAN ADVERTISEMENT DISCOURSES AND ITS APPLICABILITY IN PORTUGUESE FOR FOREIGNERS CLASSES

[en] ASPECTS OF SUBJECTIVE CULTURE IN BRAZILIAN AND AMERICAN ADVERTISEMENT DISCOURSES AND ITS APPLICABILITY IN PORTUGUESE FOR FOREIGNERS CLASSES

[pt] Este trabalho investiga como os aspectos da cultura subjetiva das sociedades brasileira e americana evidenciam-se nos respectivos discursos publicitários. Os seus objetivos são: (i) verificar as particularidades no modo de ser, agir, pensar e utilizar os códigos linguísticos dos membros dessas...

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Bibliographic Details
Main Author:	CARMEN DOLORES BRANCO DO REGO BARROS
Other Authors:	ROSA MARINA DE BRITO MEYER
Language:	pt
Published:	MAXWELL 2018
Subjects:	[pt] PORTUGUES PARA ESTRANGEIROS [en] PORTUGUESE FOR FOREIGNERS [pt] INTERCULTURALISMO [en] INTERCULTURAL STUDIES [pt] DISCURSO PUBLICITARIO [en] THE DISCOURSE OF ADVERTISING [pt] CULTURA SUBJETIVA BRASILEIRA [en] SUBJECTIVE BRAZILIAN CULTURE [pt] CULTURA SUBJETIVA AMERICANA [en] SUBJECTIVE AMERICAN CULTURE
Online Access:	https://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=32852@1 https://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=32852@2 http://doi.org/10.17771/PUCRio.acad.32852

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