[en] ANALYSIS OF THE VETERINARY INDUSTRY IN RIO DE JANEIRO: CHALLENGES AND COMPETITIVE STRATEGIES

[en] ANALYSIS OF THE VETERINARY INDUSTRY IN RIO DE JANEIRO: CHALLENGES AND COMPETITIVE STRATEGIES

[pt] O mercado Pet respondeu em 2015 por um faturamento superior a 100 bilhões de dólares no mundo, sendo o Brasil responsável pelo terceiro maior valor – 18 bilhões de reais, ou um crescimento de 7,6 porcento em relação a 2014. O segmento veterinário, responsável por 8 porcento deste faturamento, t...

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Bibliographic Details
Main Author:	ANA CLARA BARROS DE CASTRO
Other Authors:	MARCOS COHEN
Language:	pt
Published:	MAXWELL 2016
Subjects:	[pt] ESTRATEGIAS GENERICAS [en] GENERIC STRATEGICS [pt] VETERINARIA [pt] MERCADO PET [en] PET MARKET [pt] VANTAGEM GENERICA [en] COMPETITIVE ADVANTAGE [pt] MICHAEL PORTER [en] MICHAEL PORTER
Online Access:	https://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=27978@1 https://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=27978@2 http://doi.org/10.17771/PUCRio.acad.27978

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