[en] COMMUNICATION AND PROMOTIONS: THE SYMBOLIC EFFICACY IN THE CONTEMPORARY CONSUMPTION

[en] COMMUNICATION AND PROMOTIONS: THE SYMBOLIC EFFICACY IN THE CONTEMPORARY CONSUMPTION

[pt] Este trabalho tem por objetivo realizar uma reflexão acerca do consumo de bens em promoções de vendas, estratégia comercial muito utilizada no varejo, para estimular compras com promessas de vantagens e benefícios aos consumidores. A promoção é observada aqui como um fato social, culturalmente...

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Bibliographic Details
Main Author:	ADRIANA NOGUEIRA XAVIER
Other Authors:	EVERARDO PEREIRA GUIMARAES ROCHA
Language:	pt
Published:	MAXWELL 2016
Subjects:	[pt] CULTURA [en] CULTURE [pt] CONSUMO [en] CONSUMPTION [pt] PROMOCAO DE VENDAS [pt] EFICACIA SIMBOLICA
Online Access:	https://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=26128@1 https://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=26128@2 http://doi.org/10.17771/PUCRio.acad.26128

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