[en] THE GAP BETWEEN ENVIRONMENTALLY CONSCIOUS ATTITUDE AND BEHAVIOR: A STUDY WITH CONSUMERS OF DIFFERENT GENERATIONS

[en] THE GAP BETWEEN ENVIRONMENTALLY CONSCIOUS ATTITUDE AND BEHAVIOR: A STUDY WITH CONSUMERS OF DIFFERENT GENERATIONS

[pt] Apesar do aumento da consciência e do interesse do consumidor por produtos verdes e de uma pré-disposição para compra de produtos e serviços mais ecologicamente corretos, pode-se notar muitas vezes a falta de correspondência nos consumidores entre seu discurso e suas ações, isto é, uma incoerên...

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Bibliographic Details
Main Author:	LARA COELHO VACCARI
Other Authors:	MARCOS COHEN
Language:	pt
Published:	MAXWELL 2015
Subjects:	[pt] SUSTENTABILIDADE [en] SUSTAINABILITY [pt] COMPORTAMENTO [en] BEHAVIOR [pt] ATITUDE [en] ATTITUDE [pt] GERACAO Y [en] GENERATION Y [pt] HIATO [en] GAP [pt] GERACAO BB [en] BB GENERATION [pt] CONSUMO ECOLOGICAMENTE CONSCIENTE [en] ENVIRONMENTALLY CONSCIOUS CONSUMPTION
Online Access:	https://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=24559@1 https://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=24559@2 http://doi.org/10.17771/PUCRio.acad.24559

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