[en] RECOMMENDATION OR ADVERTISING?: A STUDY ON FASHION BLOGS CREDIBILITY

[en] RECOMMENDATION OR ADVERTISING?: A STUDY ON FASHION BLOGS CREDIBILITY

[pt] Os blogs de moda atraem uma grande audiência de mulheres em busca de inspirações sobre como se vestir. As leitoras procuram seguir as sugestões de autoras de bom gosto, com características demográficas similares às suas, e em que possam confiar. Este é o principal benefício oferecido pelo blog...

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Bibliographic Details
Main Author:	BEATRIZ D AVILA RENAULT DE OLIVEIRA
Other Authors:	LUIS FERNANDO HOR MEYLL ALVARES
Language:	pt
Published:	MAXWELL 2015
Subjects:	[pt] CONSUMIDOR ONLINE [en] ONLINE CONSUMER [pt] CONFIANCA EM BLOGS [en] BLOG TRUST [pt] MARKETING INVISIVEL [en] UNDERCOVER MARKETING
Online Access:	https://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=24537@1 https://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=24537@2 http://doi.org/10.17771/PUCRio.acad.24537

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