[en] EXPORT PLANNING PRACTICES IN BRAZILIAN FIRMS AND PERFORMANCE IMPLICATIONS: AN EXPLORATORY STUDY
[pt] A motivação para este estudo surgiu a partir (i) do reconhecimento da controvérsia na literatura sobre se o planejamento estratégico realmente ajuda no desempenho das empresas e (ii) da verificação de escassez de estudos sobre o impacto do planejamento de exportação; além disso, (iii) há indíci...
Main Author: | MARCOS ROBERTO CORREA MOREIRA LIMA |
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Other Authors: | JORGE MANOEL TEIXEIRA CARNEIRO |
Language: | pt |
Published: |
MAXWELL
2013
|
Subjects: | |
Online Access: | https://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=22302@1 https://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=22302@2 http://doi.org/10.17771/PUCRio.acad.22302 |
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