[en] GRAPHIC DESIGN IN MEDIA ACTIVISM: FROM ADVERTISING TO ADBUSTI

[en] GRAPHIC DESIGN IN MEDIA ACTIVISM: FROM ADVERTISING TO ADBUSTI

[pt] A relevância inegável e esmagadora da publicidade para a sociedade de consumo faz surgir um novo movimento de crítica à sobrepujança das falácias imagéticas do cotidiano, a contramensagem. Germinada no seio do descontentamento com a soberania da propaganda, a contramensagem reacende por meio do...

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Bibliographic Details
Other Authors:	VERA LUCIA MOREIRA DOS SANTOS NOJIMA
Language:	pt
Published:	MAXWELL 2012
Subjects:	[pt] SEMIOTICA [pt] IDEOLOGIA [pt] DESIGN GRAFICO [pt] PUBLICIDADE [en] SEMIOTICS [en] IDEOLOGY [en] GRAPHIC DESIGN [en] PUBLICITY
Online Access:	https://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=20233@1 https://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=20233@2 http://doi.org/10.17771/PUCRio.acad.20233

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