[en] MOBILE PHONE AS AN ADVERTISING TOOL: FACTORS THAT AFFECT THE ACCEPTANCE OF SMS ADVERTISING BY USERS

[en] MOBILE PHONE AS AN ADVERTISING TOOL: FACTORS THAT AFFECT THE ACCEPTANCE OF SMS ADVERTISING BY USERS

[pt] No mundo, há hoje seis bilhões de linhas de telefonia móvel; sendo que cerca de 220 milhões no Brasil. Aliados ao constante desenvolvimento tecnológico do setor, esses números tem despertado o interesse de profissionais e estudiosos para o uso do telefone móvel como ferramenta para anunciar e v...

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Bibliographic Details
Main Author:	MARCEL CORREIA DE LIMA
Other Authors:	LUIS FERNANDO HOR MEYLL ALVARES
Language:	pt
Published:	MAXWELL 2012
Subjects:	[pt] COMPORTAMENTO DO CONSUMIDOR [en] CONSUMER BEHAVIOR [pt] MENSAGEM [en] MESSAGE [pt] TEXTO [en] TEXT
Online Access:	https://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=19199@1 https://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=19199@2 http://doi.org/10.17771/PUCRio.acad.19199

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