[en] BNDES: THE CUSTOMER RELATIONSHIP CYCLE

[en] BNDES: THE CUSTOMER RELATIONSHIP CYCLE

[pt] O BNDES é, desde 1952, o principal provedor de financiamentos de longo prazo para investimentos na economia brasileira. Ao financiar projetos de seus clientes, o banco tem como objetivo promover o desenvolvimento do país. Neste processo, é fundamental selecionar, além dos melhores projetos, os...

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Bibliographic Details
Main Author:	RUY SIQUEIRA GOMES
Other Authors:	PAULO CESAR DE MENDONCA MOTTA
Language:	pt
Published:	MAXWELL 2011
Subjects:	[pt] FIDELIDADE [en] FIDELITY [pt] BNDES [en] BNDES [pt] MARKETING DE RELACIONAMENTO [en] MARKETING OF RELATIONSHIP [pt] CLIENTES [en] CLIENTS
Online Access:	https://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=16946@1 https://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=16946@2 http://doi.org/10.17771/PUCRio.acad.16946

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