[en] CUSTOMER ATTITUDES TOWARDS THE BELEZA NATURAL INSTITUTE

[en] CUSTOMER ATTITUDES TOWARDS THE BELEZA NATURAL INSTITUTE

[pt] Este trabalho investiga a formação de atitudes dos clientes do Instituto Beleza Natural, um salão especializado em cabelos crespos. Estuda, particularmente, o desenvolvimento de atitudes positivas em relação aos serviços oferecidos pelo Instituto de Beleza Natural, procurando explicar o sucesso...

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Bibliographic Details
Main Author:	FILIPE RIBEIRO DANTAS
Other Authors:	PAULO CESAR DE MENDONCA MOTTA
Language:	pt
Published:	MAXWELL 2011
Subjects:	[pt] BAIXA RENDA [en] LOW-INCOME [pt] AUTOESTIMA [pt] ATITUDE [en] ATTITUDE
Online Access:	https://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=16875@1 https://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=16875@2 http://doi.org/10.17771/PUCRio.acad.16875

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