[en] FUNCTIONAL LITERACY AND THE UNDERSTANDING OF CELL PHONE PRINTED PROMOTIONS

[en] FUNCTIONAL LITERACY AND THE UNDERSTANDING OF CELL PHONE PRINTED PROMOTIONS

[pt] Esta dissertação foca no tipo de linguagem usada em anúncios e propagandas de celular e no seu impacto como fonte de informações para o comportamento do consumidor. Esses instrumentos de publicidade podem chegar a não ser compreendidos não só por cerca de 1/3 da população, que é considerada ana...

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Bibliographic Details
Main Author:	MARIANA BRAGA NOGUEIRA CUPOLILLO
Other Authors:	PAULO CESAR DE MENDONCA MOTTA
Language:	pt
Published:	MAXWELL 2010
Subjects:	[pt] MARKETING [en] MARKETING [pt] COMUNICACAO [en] COMMUNICATION [pt] COMPORTAMENTO DO CONSUMIDOR [en] CONSUMER BEHAVIOR [pt] CELULAR [en] MOBILE [pt] ANUNCIO [en] ANNOUNCEMENT [pt] LETRAMENTO FUNCIONAL [en] FUNCTIONAL LITERACY
Online Access:	https://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=16525@1 https://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=16525@2 http://doi.org/10.17771/PUCRio.acad.16525

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