[en] ANALYSIS OF THE INSURANCE INDUSTRY BASED ON THE POTER`S TYPOLOGY

[en] ANALYSIS OF THE INSURANCE INDUSTRY BASED ON THE POTER`S TYPOLOGY

[pt] Este estudo tem por objetivo analisar quantitativamente e classificar 49 empresas da indústria de seguros em grupos estratégicos com base na tipologia de Porter (1980) e identificar as estratégias competitivas dos grupos que apresentaram os melhores desempenhos entre os anos de 2006 a 2008. Par...

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Bibliographic Details
Main Author:	MONIQUE ISABELLA RODRIGUES SAMPAIO
Other Authors:	JORGE FERREIRA DA SILVA
Language:	pt
Published:	MAXWELL 2010
Subjects:	[pt] GRUPOS ESTRATEGICOS [en] STRATEGIC GROUPS [pt] ESTRATEGIAS COMPETITIVAS [en] COMPETITIVE STRATEGIES [pt] AMBIENTE COMPETITIVO [en] COMPETITIVE ENVIRONMENT [pt] INDUSTRIA DE SEGUROS [en] INSURANCE INDUSTRY [pt] DESEMPENHO [en] ACHIEVEMENT
Online Access:	https://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=15602@1 https://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=15602@2 http://doi.org/10.17771/PUCRio.acad.15602

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