[en] TRADE MARKETING: A STUDY OF CASES ON PRACTICES IN BRAZIL

[en] TRADE MARKETING: A STUDY OF CASES ON PRACTICES IN BRAZIL

[pt] O termo trade marketing é bastante comum entre as indústrias de bens de consumo e faz referência a um departamento que fica alocado entre as áreas de marketing e vendas. Entretanto, entre as empresas não há consenso quanto ao entendimento deste conceito ou das práticas utilizadas: esses são...

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Bibliographic Details
Main Author:	THAIZA PONTES PORTELLA
Other Authors:	JORGE FERREIRA DA SILVA
Language:	pt
Published:	MAXWELL 2008
Subjects:	[pt] ESTRATEGIA DE VENDAS [en] SALES STRATEGY [pt] MARKETING DE RELACIONAMENTO [en] MARKETING OF RELATIONSHIP [pt] ESTRATEGIA COMERCIAL [en] COMMERCIAL STRATEGY [pt] TRADE MARKETING [en] TRADE MARKETING
Online Access:	https://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=12454@1 https://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=12454@2 http://doi.org/10.17771/PUCRio.acad.12454

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