[en] PROFITABILITY IN PREPAID MOBILE PHONE SERVICES IN BRAZIL: OPPORTUNITIES WITH LOW INCOME CONSUMERS

[en] PROFITABILITY IN PREPAID MOBILE PHONE SERVICES IN BRAZIL: OPPORTUNITIES WITH LOW INCOME CONSUMERS

[pt] A estratégia utilizada pelas operadoras de telefonia móvel no Brasil nos últimos anos, levou estas empresas a um grande crescimento, porém prejudicou a rentabilidade de sua operação, como acontece regularmente em novos mercados. Desta forma, é importante que elas procurem novas alternativas...

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Bibliographic Details
Main Author:	PAULA MARIA BARRETO BARBOSA
Other Authors:	PAULO CESAR DE MENDONCA MOTTA
Language:	pt
Published:	MAXWELL 2008
Subjects:	[pt] TELEFONIA MOVEL [en] MOBILE PHONE [pt] CONSUMIDOR DE BAIXA RENDA [en] LOWER INCOME CONSUMER [pt] RENTABILIDADE [en] YIELD GROWTH
Online Access:	https://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=11410@1 https://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=11410@2 http://doi.org/10.17771/PUCRio.acad.11410

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