Studying the Effects of Motivated Reasoning on Appraisals of Message Strength

This study was designed to investigate decision-making as it relates to message appraisal, and determine what effect, if any, identification with the message source has on those appraisals. For the purpose of study, message appraisal was operationalized as message strength ratings. Furthermore, the...

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Main Author: Powell, Aric Christopher
Format: Others
Published: PDXScholar 2018
Subjects:
Online Access:https://pdxscholar.library.pdx.edu/open_access_etds/4707
https://pdxscholar.library.pdx.edu/cgi/viewcontent.cgi?article=5778&context=open_access_etds
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spelling ndltd-pdx.edu-oai-pdxscholar.library.pdx.edu-open_access_etds-57782019-10-20T05:22:03Z Studying the Effects of Motivated Reasoning on Appraisals of Message Strength Powell, Aric Christopher This study was designed to investigate decision-making as it relates to message appraisal, and determine what effect, if any, identification with the message source has on those appraisals. For the purpose of study, message appraisal was operationalized as message strength ratings. Furthermore, the study investigated how the political ideology of message receivers and the perceived partisanship of message senders might influence identification, and message appraisal by extension. The study used the theory of motivated reasoning to explain the role of identification in the process of message appraisal. The results indicate that there is a relationship between identification and message strength ratings, which suggests identification can produce motivated reasoning. However, the study did not show support for an interaction effect between the political ideology of participants, the perceived partisanship of message senders, and identification when considering message strength ratings. 2018-11-08T08:00:00Z text application/pdf https://pdxscholar.library.pdx.edu/open_access_etds/4707 https://pdxscholar.library.pdx.edu/cgi/viewcontent.cgi?article=5778&context=open_access_etds Dissertations and Theses PDXScholar Motivation (Psychology) Reasoning (Psychology) Decision making Communication in politics Communication
collection NDLTD
format Others
sources NDLTD
topic Motivation (Psychology)
Reasoning (Psychology)
Decision making
Communication in politics
Communication
spellingShingle Motivation (Psychology)
Reasoning (Psychology)
Decision making
Communication in politics
Communication
Powell, Aric Christopher
Studying the Effects of Motivated Reasoning on Appraisals of Message Strength
description This study was designed to investigate decision-making as it relates to message appraisal, and determine what effect, if any, identification with the message source has on those appraisals. For the purpose of study, message appraisal was operationalized as message strength ratings. Furthermore, the study investigated how the political ideology of message receivers and the perceived partisanship of message senders might influence identification, and message appraisal by extension. The study used the theory of motivated reasoning to explain the role of identification in the process of message appraisal. The results indicate that there is a relationship between identification and message strength ratings, which suggests identification can produce motivated reasoning. However, the study did not show support for an interaction effect between the political ideology of participants, the perceived partisanship of message senders, and identification when considering message strength ratings.
author Powell, Aric Christopher
author_facet Powell, Aric Christopher
author_sort Powell, Aric Christopher
title Studying the Effects of Motivated Reasoning on Appraisals of Message Strength
title_short Studying the Effects of Motivated Reasoning on Appraisals of Message Strength
title_full Studying the Effects of Motivated Reasoning on Appraisals of Message Strength
title_fullStr Studying the Effects of Motivated Reasoning on Appraisals of Message Strength
title_full_unstemmed Studying the Effects of Motivated Reasoning on Appraisals of Message Strength
title_sort studying the effects of motivated reasoning on appraisals of message strength
publisher PDXScholar
publishDate 2018
url https://pdxscholar.library.pdx.edu/open_access_etds/4707
https://pdxscholar.library.pdx.edu/cgi/viewcontent.cgi?article=5778&context=open_access_etds
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