"Your information station": A Case study of rural radio in the 21st century
The study examined how the introduction of high-speed internet into a rural community affected audience members' use of their local radio station. A qualitative case study was guided by uses and gratifications and niche theory. The author conducted interviews with KMMR FM audience members in Ma...
| Main Author: | |
|---|---|
| Format: | Others |
| Published: |
PDXScholar
2014
|
| Subjects: | |
| Online Access: | https://pdxscholar.library.pdx.edu/open_access_etds/2115 https://pdxscholar.library.pdx.edu/cgi/viewcontent.cgi?article=3115&context=open_access_etds |