Personality and television program preference
The first step in this process is to define what is implied by the term "Uses and Gratifications" and to elaborate on current perspectives of the uses and gratifications paradigm in order to understand the need for the present research. As the second step in this process. a discussion of t...
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| Format: | Others |
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Scholarly Commons
1988
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| Online Access: | https://scholarlycommons.pacific.edu/uop_etds/2156 https://scholarlycommons.pacific.edu/cgi/viewcontent.cgi?article=3155&context=uop_etds |