To confine or not to confine? : an analysis of the messaging of the proposition 2 campaigns

To confine or not to confine? : an analysis of the messaging of the proposition 2 campaigns

This thesis employed a Historical-Critical method using rhetoric and framing theory to examine the 2008 Proposition 2: Prevention of Farm Animal Cruelty Act campaigns. The Californians for Humane Farms (HSUS) and Californians for SAFE Food (CSF) were the respective proponent and opponent coalitions...

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Bibliographic Details
Main Author: Penfold, Elizabeth Lily
Format: Others
Published: Scholarly Commons 2012
Subjects:
University of the Pacific Thesis;Communication in politics;Political campaigns California;Animal welfare Law and legislation California;Mass media and public opinion;Mass media Political aspects United States
Communication
Online Access:https://scholarlycommons.pacific.edu/uop_etds/818
https://scholarlycommons.pacific.edu/cgi/viewcontent.cgi?article=1817&context=uop_etds

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