Social media's impact on higher education crisis communication plans
Using case study methods, four crises that were reported in the past 36 months were examined to see if university officials modified established crisis communication plans to better respond to messages and rumors on social networking. Two of the crises dealt with safety issues and two were reputatio...
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| Format: | Others |
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Scholarly Commons
2011
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| Online Access: | https://scholarlycommons.pacific.edu/uop_etds/776 https://scholarlycommons.pacific.edu/cgi/viewcontent.cgi?article=1775&context=uop_etds |