Premium blend : a polysemic approach to contemporary problems in public radio

The thesis is a case study of KUOP, FM, Stockton- Modesto, an affiliate of National Public Radio (NPR) and Public Radio International (PRI). The study employed rhetorical criticism, a member survey, and participant observation. First, a critical review of the audience research literature and the ele...

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Bibliographic Details
Main Author: Hurley, Mary E.
Format: Others
Published: Scholarly Commons 1998
Subjects:
Online Access:https://scholarlycommons.pacific.edu/uop_etds/511
https://scholarlycommons.pacific.edu/cgi/viewcontent.cgi?article=1510&context=uop_etds