Privacy concerns of consumers in big data management for marketing purposes:an integrative literature review

This bachelor’s thesis is a literature review about big data, privacy concerns for individual consumers and how these two overlap together in a way to possibly explain what are the privacy concerns that customers have, and the companies maybe should think about, when they utilize data as a marketing...

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Bibliographic Details
Main Author:	Nybacka, A. (Aino)
Format:	Others
Language:	English
Published:	University of Oulu 2016
Subjects:	Marketing
Online Access:	http://urn.fi/URN:NBN:fi:oulu-201605261989 http://nbn-resolving.de/urn:nbn:fi:oulu-201605261989

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spelling	ndltd-oulo.fi-oai-oulu.fi-nbnfioulu-2016052619892018-06-22T04:50:53ZPrivacy concerns of consumers in big data management for marketing purposes:an integrative literature reviewNybacka, A. (Aino)info:eu-repo/semantics/openAccess© Aino Nybacka, 2016MarketingThis bachelor’s thesis is a literature review about big data, privacy concerns for individual consumers and how these two overlap together in a way to possibly explain what are the privacy concerns that customers have, and the companies maybe should think about, when they utilize data as a marketing tool. The thesis introduces an integrative framework for the privacy concerns emerging from the process of big data management for marketing purposes and gives insights for phases in this process first separately from companies point of view, then from the consumers point of view regarding the privacy issues and then together by bringing these two issues together.University of Oulu2016-05-26info:eu-repo/semantics/bachelorThesisinfo:eu-repo/semantics/publishedVersionapplication/pdfhttp://urn.fi/URN:NBN:fi:oulu-201605261989urn:nbn:fi:oulu-201605261989eng
collection	NDLTD
language	English
format	Others
sources	NDLTD
topic	Marketing
spellingShingle	Marketing Nybacka, A. (Aino) Privacy concerns of consumers in big data management for marketing purposes:an integrative literature review
description	This bachelor’s thesis is a literature review about big data, privacy concerns for individual consumers and how these two overlap together in a way to possibly explain what are the privacy concerns that customers have, and the companies maybe should think about, when they utilize data as a marketing tool. The thesis introduces an integrative framework for the privacy concerns emerging from the process of big data management for marketing purposes and gives insights for phases in this process first separately from companies point of view, then from the consumers point of view regarding the privacy issues and then together by bringing these two issues together.
author	Nybacka, A. (Aino)
author_facet	Nybacka, A. (Aino)
author_sort	Nybacka, A. (Aino)
title	Privacy concerns of consumers in big data management for marketing purposes:an integrative literature review
title_short	Privacy concerns of consumers in big data management for marketing purposes:an integrative literature review
title_full	Privacy concerns of consumers in big data management for marketing purposes:an integrative literature review
title_fullStr	Privacy concerns of consumers in big data management for marketing purposes:an integrative literature review
title_full_unstemmed	Privacy concerns of consumers in big data management for marketing purposes:an integrative literature review
title_sort	privacy concerns of consumers in big data management for marketing purposes:an integrative literature review
publisher	University of Oulu
publishDate	2016
url	http://urn.fi/URN:NBN:fi:oulu-201605261989 http://nbn-resolving.de/urn:nbn:fi:oulu-201605261989
work_keys_str_mv	AT nybackaaaino privacyconcernsofconsumersinbigdatamanagementformarketingpurposesanintegrativeliteraturereview
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Privacy concerns of consumers in big data management for marketing purposes:an integrative literature review

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