Privacy concerns of consumers in big data management for marketing purposes:an integrative literature review
This bachelor’s thesis is a literature review about big data, privacy concerns for individual consumers and how these two overlap together in a way to possibly explain what are the privacy concerns that customers have, and the companies maybe should think about, when they utilize data as a marketing...
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| Format: | Others |
| Language: | English |
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University of Oulu
2016
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| Online Access: | http://urn.fi/URN:NBN:fi:oulu-201605261989 http://nbn-resolving.de/urn:nbn:fi:oulu-201605261989 |