Benefits and challenges of using social media in marketing strategy:investigating small- and medium-sized companies in the Oulu region
This thesis explains what social media marketing is as a phenomenon and what kind of roles it can fill in a company’s overall marketing strategies. The thesis also provides very practical information on how small/medium-sized companies can use social media channels in their daily marketing activitie...
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| Format: | Dissertation |
| Language: | English |
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University of Oulu
2016
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| Online Access: | http://urn.fi/URN:NBN:fi:oulu-201605221857 http://nbn-resolving.de/urn:nbn:fi:oulu-201605221857 |