Freemium-liiketoimintamalli mobiilisovelluskontekstissa

Freemium-liiketoimintamalli mobiilisovelluskontekstissa

Viime vuosikymmenen aikana mobiilisovelluksista on tullut arkipäiväinen palvelu kuluttajille ja merkittävä liiketoiminta yrityksille. Informaatio- ja kommunikaatioteknologian kehitys on mahdollistanut täysin uuden liiketoimintamahdollisuuden mobiilisovelluksien osalta. Nykyään suurin osa tarjolla ol...

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Bibliographic Details
Main Author:	Karhunen, T. (Tiia)
Format:	Dissertation
Language:	Finnish
Published:	University of Oulu 2016
Subjects:	Marketing
Online Access:	http://urn.fi/URN:NBN:fi:oulu-201605121711 http://nbn-resolving.de/urn:nbn:fi:oulu-201605121711

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