Facebook kuluttajatuotelanseerauksessa

Facebook kuluttajatuotelanseerauksessa

Tutkimuksen päämääränä on kuvata ja analysoida, millä tavoin yritys pystyy hyödyntämään sosiaalisen median erityispiirteitä uuden tuotteen lanseeraamisessa ja verkkonäkyvyyden kasvattamisessa. Tutkimuksessa tarkastellaan yrityksen tapaa viestiä sosiaalisessa mediassa, kuluttajien tapaa viestiä yrity...

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Bibliographic Details
Main Author:	Husa, V. (Ville)
Format:	Dissertation
Language:	Finnish
Published:	University of Oulu 2014
Subjects:	Marketing
Online Access:	http://urn.fi/URN:NBN:fi:oulu-201410161942 http://nbn-resolving.de/urn:nbn:fi:oulu-201410161942

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